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Reed Collins

Reed Collins

Advertising, Illustration, Art Direction

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Very few Chief Creative Officers have had the opportunity or experience of having worked across five continents; and even fewer still have been as successful as Reed Collins in producing so many award winning advertising ideas in each and every one of these vastly diverse markets. Working at famous advertising agencies such as Hunt Lascaris TBWA Johannesburg, Lowe Howard-Spink London, Cliff Freeman & Partners New York, Leo Burnett Chicago, The Campaign Palace Australia, Ogilvy Group Hong Kong and currently CCO for Ogilvy North Asia overseeing offices in China, Hong Kong, Taiwan, Japan and Korea. Helping create even more famous advertising for KFC, Altoids, Fox Sports, Nike, P&G, Smirnoff, Lego, Greenpeace, Volkswagen, Nintendo, Coke, Panasonic and many more. Along the way collecting multiples of every color of every award there is to win in the industry. Cannes Lions, D&AD pencils, Andy heads, One Show pencils, ADC cubes, Clio statues, LIAA trophies and Eurobest thingies. In 2001, Reed was the most awarded creative in the world for his Fox Sports campaign according to the Gunn Report. Most recently Reed was named Greater China Creative Person of the Year by Campaign Magazine and Ogilvy & Mather Hong Kong was crowned the #1 agency in Greater China at Cannes Festival of Creativity 2017. He has also had the honor of serving as juror on many panels of these prestigious shows over his 20 year career. And extremely humbled that some of his work features as part of the permanent collection at the MoMa NYC. WORK EXPERIENCE Ogilvy North Asia Chief Creative Officer February 2018 – Present Hong Kong Ogilvy & Mather Chief Creative Officer Hong Kong The Campaign Palace Chief Creative Officer Australia Leo Burnett SVP Executive Creative Director United States Cliff Freeman & Partners Creative Director United States Lowe Howard Spink Snr Art Director United Kingdom Hunt Lascaris TBWA Art Director South Africa MOJO Art Director Australia AWARDS Cannes Lions Bronze – Maxis – ‘Smart Sentry’ – Mobile 2015 Cannes Lions Shortlist – Pizza Hut – ‘Blockbuster Box’ – Design 2015 Cannes Lions Shortlist – Smart – ‘Less Car. More Space’ – Design 2015 Cannes Lions Shortlist – Pizza Hut – ‘Blockbuster Box’ – Promo 2015 Cannes Lions Shortlist – Nike ‘1987’ – Outdoor 2015 Cannes Lions Shortlist – Nike ‘1990’ – Outdoor 2015 Cannes Lions Shortlist – Nike ‘1997’ – Outdoor 2015 Cannes Lions Shortlist – Jeep ‘Jungle’ – Press Craft 2015 Cannes Lions Shortlist – Jeep ‘Snow’ – Press Craft 2015 Cannes Lions Shortlist – HK CleanUp ‘Face of Litter’ – Media 2015 Cannes Lions Shortlist – HK CleanUp ‘Face of Litter’ – Innovation 2015 Cannes Lions Shortlist – HK CleanUp ‘Face of Litter’ – Titanium 2015 Clio Awards Shortlist – Jeep ‘Jungle’ – Press Craft 2015 Clio Awards Shortlist – Jeep ‘Jungle’ – Press Craft 2015 London International Advertising Awards Shortlist – Pizza Hut – ‘Blockbuster Box’ – Packaging 2015 London International Advertising Awards Shortlist – Pizza Hut – ‘Blockbuster Box’ – Packaging 2015 Art Directors Club (ADC) – New York Silver – Faber Castell ‘Iceberg’ – Poster 2015 New York Festivals Awards Third – Lego – ‘Little Masters’ – Outdoor 2015 New York Festivals Awards Finalist – Lego – ‘Magritte’ – Outdoor 2015 New York Festivals Awards Finalist – Faber Castell ‘Iceberg’ – Outdoor 2015 New York Festivals Awards Second – Lego – ‘Little Masters’ – Print 2015 New York Festivals Awards Third – Faber Castell ‘Just Add Water’ – Print 2015 New York Festivals Awards Third – Faber Castell ‘Duck’ – Print 2015 New York Festivals Awards Finalist – Faber Castell ‘Iceberg’ – Print 2015 New York Festivals Awards Finalist – Faber Castell ‘Boat’ – Print 2015 New York Festivals Awards Finalist – Orbis ‘Don’t Look Away’ – PSA 2015 New York Festivals Awards Finalist – Orbis ‘Don’t Look Away’ – UNDPI 2015 Spikes Asia Advertising Festival Shortlist – Pizza Hut – ‘Blockbuster Box’ – Media 2015 Asia Pacific Advertising Festival (AP AdFest) Bronze – Faber Castell ‘Just Add Water’ – Press 2015 Asia Pacific Advertising Festival (AP AdFest) Bronze – Faber Castell ‘Just Add Water’ – Outdoor 2015 Webby Awards Nominee – Orbis ‘Don’t Look Away’ – Websites 2015 Webby Awards Nominee – Orbis ‘Don’t Look Away’ – Interactive 2015 Webby Awards Nominee – Orbis ‘Don’t Look Away’ – Use of Video 2015 Effie Awards – Effie Worldwide Bronze – Nike ‘Instagram Marathon’ – Sponsorship 2015 Effie Awards – Effie Worldwide Shortlist – Orbis ‘Don’t Look Away’ – Media Innovation 2015 British Design & Art Direction (D&AD) Wood Pencil – KFC – ‘Made for you’ – Radio 2015 Effie Awards – Effie Worldwide Silver – Nike ‘Instagram Marathon’ – Brand Experience 2015 Effie Awards – Effie Worldwide Silver – Nike ‘Instagram Marathon’ – Small Budgets 2015 Effie Awards – Effie Worldwide Merit – Nike ‘Instagram Marathon’ – Apparel 2015 Effie Awards – Effie Worldwide Silver – Orbis ‘Don’t Look Away’ – Media Innovation 2015 The One Club Silver – Faber Castell ‘Just Add Water’ – Newspaper 2015 Effie Awards – Effie Worldwide Merit – Orbis ‘Don’t Look Away’ – Good Works 2015 The One Club Bronze – Faber Castell ‘Boat’ – Newspaper 2015 The One Club Merit – Faber Castell ‘Duck’ – Newspaper 2015 The One Club Merit – Faber Castell ‘Iceberg’ – Newspaper 2015 The One Club Merit – Faber Castell ‘Boat’ – Print Craft 2015 The One Club Merit – Faber Castell ‘Duck’ – Print Craft 2015 The One Club Merit – Faber Castell ‘Iceberg’ – Print Craft 2015 The One Club Bronze – Lego – ‘Vincent’ – Magazine 2015 The One Club Merit – Lego – ‘Little Masters’ – Magazine 2015 The One Club Merit – Lego – ‘Woods’ – Magazine 2015 The One Club Merit – Lego – ‘Vincent’ – Print Craft 2015 The One Club Silver – Lego – ‘Little Masters’ – Design 2015 The One Club Merit – Lego – ‘Vincent’ – Design 2015 The One Club Merit – Lego – ‘Magritte’ – Design 2015 The One Club Bronze – Cebu – ‘Rain-codes’ – Design 2015 British Design & Art Direction (D&AD) Wood Pencil – KFC – ‘Blogger’ – Radio 2015 British Design & Art Direction (D&AD) Wood Pencil – Faber Castell – ‘Just Add Water’ – Poster 2015 British Design & Art Direction (D&AD) Wood Pencil – Lego – ‘Little Masters’ – Poster Craft 2015 Clio Awards Bronze – HK CleanUp ‘Face of Litter’ – Outdoor 2015

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四月 26, 2019

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唔厭麻煩咁由idea到顏色一次又一次幫我改圖,真係要比個like你。

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